It’s no secret that online marketing is a powerful tool. With everyone trying to get your customer’s attention, how can you break through the noise? Many start-ups and even bigger businesses believe the inbox is the secret to your customer’s loyalty, both because of reach and cost effectiveness. However, where business leaders can sometimes go off course is in the planning of content. It is one thing to inform you customers about your products and services, and another to provide timely and relevant information that your customer wants or needs. The difference between these two points is what separates great marketing from standard tactics. Continue reading →